Our goal at Three Hills Ranch is to raise top tier seedstock that delivers real value to our fellow cattlemen under commercial conditions.  These cattle must be fertile, sound efficient, and capable of performing without special treatment.  Every decision is made with the end user in mind - producing genetics that work in the pasture, improve consistency, and enhance long-term profitability.

 

Selective breeding is the cornerstone of our program and is driven by the use of elite, proven genetics combined with modern reproductive technologies such as AI and ET.  By utilizing AI and ET, we're able to access the best and most cutting-edge genetics available from respected operations like Holden Herefords, Cooper Herefords, Van Newkirk Herefords, Coleman Herefords, and L Bar W Cattle Company, among others.  These technologies allow for rapid genetic progress while maintaining strict selection for fertility, structural soundness, maternal ability, balanced growth, and longevity.  Advanced tools and performance data are used to guide decisions, but visual appraisal and real-world functionality remain equally important. 

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Harsh, honest culling reinforces the progress.  Cattle that fail to breed on time, lack soundness, require assistance, or fall short in mothering ability are removed without hesitation.  This discipline ensures that only cattle capable of thriving in real-world conditions contribute to the next generation.  Alongside this, basic cattlemen's common sense governs every choice - favoring cattle that perform on grass, calve unassisted, maintain condition, and last for years.

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The ultimate objective is to provide dependable seedstock that fellow cattlemen can trust.  By combining elite genetics, ai and ET technology, disciplined culling, and time-tested judgement, this program aims to produce cattle that are functional, predictable, and built to improve commercial herds for generations to come.